Privacy policy
This Privacy Policy explains how Pennie Fabrics ("we," "us," or "our") collects, uses, and protects your Personal Information when you visit or make a purchase through our website, penniefabrics.myshopify.com (the "Site").
Contact Information
If you have any questions, require additional information about our privacy practices, or would like to lodge a complaint, please contact us at:
- Email: info@penniefabrics.com
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Mailing Address:
8854 South Tamiami Trail,
Sarasota, FL 34238,
United States
Information We Collect
We collect certain Personal Information when you interact with our Site. This includes information about your device, purchases, and customer support interactions.
Device Information
- Purpose of Collection: To optimize the Site for your experience and perform analytics to improve Site functionality.
- Collection Method: Automatically collected through cookies, log files, web beacons, tags, and pixels.
- Shared with: Shopify (our processor).
- Personal Information Collected: Web browser version, IP address, time zone, cookie data, viewed products, search terms, and interaction with the Site.
Order Information
- Purpose of Collection: To fulfill orders, process payments, arrange shipping, send order confirmations/invoices, and provide customer support.
- Collection Method: Collected directly from you during transactions.
- Shared with: Shopify (our processor).
- Personal Information Collected: Name, billing and shipping address, payment information (including credit card data), email address, and phone number.
Customer Support Information
- Purpose of Collection: To provide support in case of queries or issues related to our products or services.
- Collection Method: Collected directly from you when you reach out for support.
Minors
Our Site is not intended for individuals under 15 years of age. We do not intentionally collect Personal Information from children. If you believe that we have inadvertently collected information from a minor, please contact us at the details above, and we will take steps to delete it.
Sharing Personal Information
We share your Personal Information with third-party service providers to perform specific services, such as processing payments, shipping, and fulfilling orders.
For example:
- Shopify: We use Shopify to operate our online store. You can learn more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
- Legal Compliance: We may share Personal Information to comply with laws, regulations, and lawful requests, or to protect our rights.
Behavioral Advertising
We use your Personal Information to display targeted advertisements and marketing materials that may interest you.
- Google Analytics: We use Google Analytics to analyze customer behavior on our Site. You can review Google's Privacy Policy here and opt-out of Google Analytics here.
- Shopify Audiences: We may use Shopify Audiences to show ads to potential buyers interested in similar products. We may also share customer interaction data with our advertising partners.
- For more information on behavioral advertising, visit the Network Advertising Initiative educational page.
- You can opt out of certain advertising services via the Digital Advertising Alliance’s opt-out portal.
Using Your Personal Information
We use the Personal Information collected to provide our services, including product sales, payment processing, shipping, order fulfillment, and providing updates on new products, services, and offers.
Legal Basis for Processing (EEA Residents)
If you are located in the European Economic Area (EEA), we process your Personal Information based on the following lawful grounds:
- Your consent
- The performance of a contract
- Compliance with legal obligations
- Protection of vital interests
- Performing tasks in the public interest
- Legitimate interests (unless overridden by your rights and freedoms)
Retention of Personal Information
We retain Personal Information as necessary for the fulfillment of orders and to comply with legal obligations. You may request deletion of your data at any time by contacting us.
Automated Decision-Making
We do not engage in fully automated decision-making that significantly affects you. However, Shopify uses automated fraud prevention measures, such as temporary blacklisting of IP addresses and credit cards, which do not have a significant legal effect.
Sale of Personal Information (CCPA Notice)
Our Site does not sell your Personal Information as defined by the California Consumer Privacy Act of 2018 (CCPA).
Your Rights (EEA and CCPA)
If you are a resident of the EEA or California, you have certain rights regarding your Personal Information, including the rights to access, correct, or delete your information.
- EEA Residents: You may access your Personal Information, request portability, and ask for corrections or erasure of your data. For more details, visit Shopify’s GDPR Whitepaper here.
- California Residents: You may exercise your "Right to Know," request updates, corrections, or deletions of your data. You can designate an authorized agent to submit requests on your behalf.
To exercise any of these rights, contact us via the details provided above.
Cookies
We use cookies to improve your experience on our Site. Cookies are small files stored on your device that help with remembering preferences, tracking Site usage, and facilitating personalized content.
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Types of Cookies:
- Necessary Cookies: Essential for site functionality (e.g., managing shopping cart).
- Performance Cookies: For Site analytics (e.g., Google Analytics).
- Advertising Cookies: For targeted marketing.
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You can manage or block cookies through your browser settings. Please note that blocking some cookies may affect Site functionality.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
We do not alter our data collection practices based on Do Not Track signals due to the lack of a standardized approach.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. All changes will be posted on this page with the updated date.
Complaints
If you have any concerns or complaints regarding how we handle your data, please contact us using the details provided. If you are not satisfied with our response, you may lodge a complaint with the relevant data protection authority.
Last Updated: January 7, 2025